One of the problems faced by travel agencies and p>
Even the public sector is access to such figures in tourism p>
so that these are conables and timely, providing data and p>
useful for developing strategies that enable information p>
The revitalization of Colombian tourism. Thus, the p>
Colombian Association of Travel and Tourism - ANATO p>
is given the task to work on this aspect with the ity of p>
transfer to the different actors of the tourism chain. P>
For several years, ANATO been working with its agencies p>
Partners to address these gaps in the market with p>
Surveys season. Four they held throughout the year where p>
part: major agencies, branches and managed p>.
El “Compendio de Estadísticas Turísticas de ANATO” es una herramienta de información importante para la planeación y estrategia del sector, análisis de mercado y realización de informes de sus Agencias de Viajes. La información se recopila en un archivo de Excel con las principales estadísticas del sector agrupadas en información de fuentes públicas y privadas.
Para ver el informe completo ingrese en el siguiente enlace: CENSO AGENCIAS DE VIAJES 2016
Company Market Research SAS Connecta hired to conduct field work and splice information with different databases available to find all agencies of the country. The starting point was based on the National Registry of Tourism which in June last year had registered a total of 4,688 agencies.
Once debugging databases, the results show a total of 3,399 agencies surveyed, 1,073 agencies that could not be contacted and 216 denitivamente not in operation.
Work Census ads in Colombia was divided into two phases, one count, where basic information contact travel agencies that were addressed only telephone manner was collected, was a questionnaire which did not exceed a total of 16 questions. The results of this phase of counting using information available to the sector and resulted in 2,961 agencies.
The second phase of the Census of Travel Agents, corresponds to the stage of characterization, whose objective was identied in general terms, as the sector was in topics such as sales, employment, investments, certicaciones, technological state among others that correspond to features of total strangers sector; were a total of 61 questions that were conducted in person and by telephone. A total of 1,989 agencies helped in the characterization stage
In all personal interviews were conducted in 17 municipalities.:
The highest concentration of travel agencies in the country are in Bogota, Medellin, Cali and Bucaramanga; Municipalities with higher level of effectiveness in phase counting were:
Table 1. Municipalities with the highest level of effectiveness in phase counting.
At the level of the second phase of the Census (characterization), totaling one efciency of 42% on the basis of data obtained. Table 2 presents the municipalities with greater efciency in this phase of the census and Table 3, the municipalities that were within the national average.
At the level of the second phase of the Census (characterization), a total of
obtained a efciency of 42% on the database.
Table 2. presents the municipalities with greater efciency in this phase of the census and Table 3, the municipalities that were within the national average.
Table 3 Towns with a level of effectiveness in the characterization phase, within the national average.